I Love Porsche

Porsche can do no wrong.

After winning my first Porsche in an internet contest in 2002, I have been hooked on their beauty, power, and agility. In my opinion, no other car company can touch the driving experience that is offered by a Porsche. That’s probably why I have several of them in my garage right now.

Porsche’s reputation is built upon the foundation of a perfect balance between functionality and design. There simply is no compromise between everyday driving and sheer performance, and there are few cars that look better. Furthermore, there are few vehicles that carry the same prestige as Porsche. All of these traits have carried Porsche into the elite tier of car companies, and their ascent continues.

I recently read this article,The Duality of Design,on Architectural Design’s website and I loved it. The bit about Porsche shows that even unexpected combinations can still be beautiful. Furthermore, it shows that innovation is still alive in today's day and age! When you think of Porsche, hardly anyone’s first thought would be “ Oh yeah Porsche, the major innovators in electric vehicles.“ However, that may soon be the case. Porsche is taking another monstrous step forward in their “Duality of Design” concept

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The new Porsche Panamera is a spacious vehicle with a sharp interior with an engine that competes with most cars in the Super Luxury class. However, it has something else that most Super Luxury cars don’t have, it is electric. Porsche has, in my opinion, created the most beautiful hybrid car to date. Functionality and practicability ooze out of the vehicle. Style and gas mileage are finally combined in a way that makes driving an electric car sexy! It’s going to rival Resse’s Peanut Butter Cups for the perfect combination.  

What wealthy car enthusiast wouldn’t want to purchase a clean energy efficient car? I know I would.  And that’s the other great thing that Porsche is doing with their new Panamera. The marketing is genius. The car is always shown in clean, uncrowded cities or next to some luxurious modern home. To me, this strategy hints at two things.

 That the Panamera is for anyone whether you live in the city, suburbs, or country.

That the Panamera is the car of the future.

I also like the balance of their marketing. (Can you tell that I like when things are balanced?) Faster than electricity, markets the speed and performance of a sports car. The portrayal of the Porsche on city streets markets how practical the car can be. And finally, its electric, its new, its shiny, and look at how easy it is to use!

But most importantly, the marketing makes you want to buy the car. I want to be the person driving that beautiful red Porsche from my job in my clean Utopian city to my wonderful luxurious modern home on the cliffs of California.

And I will be, when I buy my Panamera. And you’ll all be jealous, unless you get one too.